INTO THE SANDS OF TIME

Fist bumps and high fives have well become socially accepted gestures, but did you know that they were originally used to avoid hugging someone with body odour? Well, guess what. The NIVEA MEN Body Deodorizer is here to take care of body odour. The need to greet from a distance is now gone. Watch this video to know how you can bring bear hugs back!

WHAT IS BODY ODOUR?

Our research indicates that body odour is primarily a product of bacterial activity. The human skin has two main types of sweat glands: the eccrine glands and the apocrine glands. The eccrine glands regulate body temperature by cooling the skin with sweat. The apocrine glands, however, are mainly responsible for body odour.

The sweat produced by apocrine glands contains high levels of protein, which bacteria find easy to break down. These glands develop in areas abundant in hair follicles, such as the armpits, which is why certain areas of the body smell more than the others.

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IT'S TIME TO #BANBODYODOUR

NIVEA MEN Body Deodorizer, the first of its kind in India, was made for a sole purpose – to #BanBodyOdour. At NIVEA MEN, we wanted to tackle the problem at its root – the skin. We devised a concentrated, yet skin-friendly deodorizing formula which can be applied directly on the skin to control odour-causing bacteria right where they thrive. So let’s go ahead and #BanBodyOdour together, and bring the era of bear hugs back!

DON'T DISGUISE IT.JUST DEODORIZE IT.

Why spray deodorant on your shirt when the problem is on your skin? With the NIVEA MEN Body Deodorizer, you can now tackle the problem at its core! Now, control body odour, and don’t mask it. Check out this video for more.

NIVEA MEN BODY DEODORIZER

GET DAY LONG BODY ODOUR CONTROL IN JUST ONE USE!
NIVEA MEN Body Deodorizer is a path-breaking innovation in body odour control. It’s concentrated, yet skin-friendly deodorizing formula offers it the intrinsic capability to prevent bad body odour for the entire day with a single use on underarm skin. This eliminates the need to reapply during the day to stay fresh. It was formulated after years of research, and after gaining insights into the male skin type and its specific characteristics. The abundance and depth of our research information enabled us to create a product that offered optimum results by controlling body odour, and not by covering it.

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SITUATIONS WHERE AVOIDING BODY ODOUR IS A MUST

1. A DATE : Because 81%* men agree that body odour increases one's chances of getting dumped after first date.

2. AN INTERVIEW : Because 71%* men agree that body odour reduces chance of success in an interview.

3. A CAR RIDE : Because 78%* women will avoid a car ride with person who has body odour problem.

4. AN ELEVATOR : Because 84%* men will look for the place to move away from person with body odour.

5. A WORKOUT : Because 67%* men agree that active or sporty people smells more.

*Findings of an exhaustive online survey conducted by IMRB amongst men/women in May 2015.

NATURAL WAYS TO FIGHT BODY ODOUR

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