NIVEA MEN SENSITIVE AFTER SHAVE LOTION

For centuries, shaving has been an important rite of passage for men. It is a landmark in the journey from being a young boy to a strong and confident man.
And for centuries men have faced those eternal shaving woes- razor burn and cuts. Whether you’re doing it right or not, your skin always faces the damage.
For those men who have resigned themselves to razor burn, nicks and cuts, here’s a How-to guide to the perfect shave. And considering the average man shaves almost 20,000 times in his lifetime, it’s probably worth making sure it’s done properly.

1. CLEANSING

Barbershop-style hot towels are ideal for softening your beard but they aren’t practical at home. A hot shower will have a similar effect, opening pores and helping soften the beard.

2. SHAVING

To ensure a close shave, pull a patch of skin taut with one hand and, in one controlled movement, sweep the blade across the area, following the direction of the hair growth. Do not shave the same section over and over again, as this will only cause more irritation. If the shave is not close enough, re-lather the area and go over it again – this time you can go against the grain if absolutely necessary.

3. AFTER SHAVE

Shaving is pretty hard on the skin, which makes aftercare just as important as preparation. A lot of guys still use an alcohol-based aftershave or fragrance when they’re done. This is the worst thing you can do as the alcohol content of these products dehydrates skin and increases the chances of post-shave problems.
After splashing your face with cold water to help close pores, reach for a soothing after-shave product. Most aftershave products that contain more than 50% alcohol, however, will provoke irritation and dry out the skin.

Presenting the NIVEA MEN Sensitive After Shave Lotion. Its 0% Alcohol formula contains Vitamin E and Chamomile which provide immediate skin relief and protection against irritation. Designed for men who suffer from razor burn, rashes, redness and cuts. 
 
Treat your skin right! It Starts With You.

NIVEA MEN SENSITIVE AFTER SHAVE LOTION COMMERCIAL